Альберт Бандура: социально-когнитивная теория личности
для отражения того, в какой степени человек предпочитает одно подкрепление другому, если вероятность получить каждое равна.Ценность потребности (Need value). В теории Роттера — относительная желательность различных подкреплений, связанных с различными категориями потребностей.
Литература
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