| Annual Report Project Essay, Research Paper
1. Company Information and History
1.Objective and core values
The main objective of Motorola is to create shareholder value by continuing to be the world’s premier electronic and communications equipment company from a creative, strategic and financial standpoint. Motorola supports its objectives with a set of core values.
?To anticipate and exceed the needs of its customers.
?To provide an environment for growth for the individual dedicated to professionalism and creativeness focused on technical accomplishment directed towards the needs of Motorola business units.
?Constant respect for people.
?Uncompromising integrity.
1.1. Phase I
Motorola started with, founding the company by Paul V.Galvin. Paul and his brother Joseph E .Galvin purchased the battery eliminator, business from Stewart storage battery Company, which makes battery eliminator, used to operate radios using household Current. ‘Galvin Manufacturing company’, the first Name of the Motorola, was incorporated in 1928. Company started with 5 employees and has grown gradually.
It expanded its business into automobile industry, by introducing auto radios. Auto radios were sold to independent auto distributors and automotive dealers. As entering into auto Industry, Paul V .Galvin coined the word ‘MOTOROLA’ linking motion and radio. Rapidly the Company’s share of auto radio has grown auto radio Industry.
After Daniel E. Noble, joined Motorola as director of research, a pioneer in FM radio Communications and semiconductor technology, The communication division of Motorola, was established , Motorola developed the first hand-held two-way radio for the U.S. Army Signal Corps. Motorola played a significant role in world war-II with its radio and communications equipments “walkie-talkie” and handie-talkie.
The first public stock was offered to the employees in 1947. Company’s name was
Changed to Motorola and established savings and funds for employees. in 1948 Motorola entered into the television business, More than 100,000 of these TV sets are sold in one year, catapulting Motorola into fourth place in the television industry. Motorola began to supply auto radios to Ford and Chrysler plants for installation in their automobiles.
It introduced dispatcher, by taking advantage of expanded allocation of radio frequencies.
Aggressive marketing and a reputation for reliable equipment earned Motorola a leading role in the industry. Daniel E. Noble launched a Motorola research and development facility in Phoenix, Arizona. By anticipating the enormous potential of the newly invented transistor, he helped Motorola became one of the world’s largest manufacturers of semiconductors.
In 1950 Net Sales of Motorola were $177,104,669 and number of Employees of the company was 9,325. In the year 1952, , Motorola’s first color television was short of success because of technical problems, a high price tag, and the failure of broadcasters to offer an adequate amount of color programming. The product was withdrawn from the market in 1956. Motorola adopted a new corporate logo, the “batwing” M. in 1956, A new radio communications product – a small radio receiver called a pager delivers a radio message selectively to a particular individual carrying the device. Hospitals were among the first to use pagers. The new corporate headquarters of Motorola opened in Franklin Park, Illinois in 1959. Motorola introduced the “Motrac”, Its low power consumption
allows the radio to be used without running the car engine. Although the “Motrac” radio cost was twice as much as previous models, it became a run away best seller. The shirt-pocket size X11 portable was Motorola’s first all-transistor radio.
Motorola was the first company, to use epitaxial method to mass-produce semiconductors .It used low cost techniques in making silicon rectifiers, used in automobile alternators,
In place of auto generator. The Automotive Products Division began producing Alternators, inaugurating the company’s role as a supplier of “under the hood” electronics. Motorola transponder, which provides a radio link covering 54 million miles range. Motorola in a joint venture with National Video, developed the first rectangular picture tube for color TVs. Motorola In a joint program with Ford and RCA, designed and made 8-track tape players for auto industry. Domestic and foreign auto manufacturers soon became customers for tape players. They became the Automotive Product Division’s second major product lines.
As the cost of semiconductors continued to decline, their application in consumer electronic products increased and created a major market. Motorola responded with a full line of low cost plastic encapsulated transistors. The design of these devices eventually was adopted by the entire semiconductor industry. In 1967 Motorola changed its corporate logo by adding a circle. It expanded its international presence by adding 6 plants around the world. Lunar roving vehicle used Motorola’s FM radio receiver, to provide a voice link covering 240,000 miles between earth and moon. It was 100 times more sensitive than a car radio. Motorola entered into manufacture of components for battery powered quartz watches in 1972. Between 1971 and 1979, the company gained critical experience in producing and supplying integrated circuits, quartz crystals, and
miniature motors to manufacturers like Timex, Benrus and Bulova.
The company introduced its first 6800 microprocessor, which uses only 5V power, for
communication and business machines sectors. They sold “Quasar trademark to Matsu*censored*a Electric Industrial Company, Ltd. the company’s international headquarters of the company was opened on a 325-acre campus in the Chicago suburb of Schaumburg, Illinois. The Codex Corporation, became subsidiary of Motorola, a leading manufacturer of products and systems for data communications networks, In 1979 Motorola introduced its first 16-bit microprocessor, the 68000. Capable of completing two million calculations per second, it can be used both to run and to write programs for scientific, data processing, and business applications.
2.Phase II
Motorola had Net Sales worth of $3,098,763,000 in the starting of its second phase and number of Employees of Motorola was 71,500. John F. Mitchell was named president of Motorola, Inc., and continued as assistant Chief operating officer; Robert W. Galvin remained as CEO and chairman of the board and William J. Weisz was named vice chairman and continued as chief operating officer. The company supplied electronic engine control modules, to Ford Motor, General motors and Chrysler, they are designed to control fuel efficiency and emissions. Motorola’s Dyna-Tac cellular system and Sensor pager became popular in 1982. Four-Phase Systems, Inc., a manufacturer of networked computer systems, became a Motorola subsidiary. The Information Systems Group was formed to combine the complementary product portfolios of Four-Phase, the Codex Corporation, and Universal Data Systems. Revenues for the group’s first year were $485 million.
As Use of Motorola pagers increased and reached 200,000 in 1984, the company occupied a plant in Boynton beach, FL. Company formed general systems group with the combination of Motorola computer systems, Inc and cellular group, it received contracts for cellular systems for the New York, Philadelphia, Beijing and Hong Kong. In 1988 the government honored Motorola by awarding the first Malcolm Baldridge National Quality Award, to recognize and inspire the pursuit of quality in American business. Motorola developed a low cost secure telephone terminal to protect sensitive information relayed in voice and data telecommunications.
Called the Secure Telephone Unit (STU-III), it was used by governmental agencies and defense contractors. Motorola designed RISC microprocessors for multi processing and big performance graphics. In 1989 The General Systems Group was renamed General Systems Sector. The “Micro-TAC” personal cellular phone was the smallest and lightest on the market. Motorola was selected to replace existing cellular infrastructure equipment in Sacramento, San Diego, and Los Angeles, California.
In 1990, Galvin stepped down as chairman of Motorola on January 11 to become chairman of the executive committee. The Government Electronics Group supplied radio equipment for the Galileo, Magellan, and Hubble Space Telescope missions. A new 8.5-pound portable Lightweight Satellite Terminal (LST) radio was introduced.
The Wireless In-Building Network (WIN) became available. It used high frequency, short-range radio technology to provide wireless local area network communications among personal computers. Motorola also developed a cost-effective narrow band cellular technology, allowing a three-fold expansion of cellular system capacity. The Communications Sector was divided into the Paging and Telepoint Systems Group and the Land Mobile Products Sector. Focusing on the growth of wireless technologies in these businesses, Land Mobile Products includes both two-way and data communications radio equipment and systems.
3.Phase III
With an Intention of preparing to address the future, Motorola opened a museum of electronics, which exhibited chronicle evolution of Motorola electronic industry. This
Was described in galvin words as ‘ Voice of Motorola’s past’.
In 1991, Development of a cellular communications system designed to reach every point the world’s first portable telephone calls and pages made on the exciting new
Iridium satellite network were made using Motorola products. The low-earth orbiting satellite system which promised consumers the capability for the first time to make or receive a phone call and receive messages in most places in the world.
Motorola Introduced first dual band phone aimed at first time users, this was a big achievement for Motorola in cellular market. . The cd160 dual band GSM phone works on existing GSM 900 MHz and 1800 MHz networks and is designed to allow access to anticipated future GSM dual band systems. It was predicted by industry analysts that
Dual band technology would be the most cost effective way for network to cope with massive growth of digital subscribers.
Motorola has been awarded a multi-million dollar 5-year call off contract to supply radio communications equipment to Her Majesty’s Customs and Excise. The equipment was primarily be used by the Customs Anti-Smuggling teams and supporting infrastructure will be installed in 35 key sites throughout the UK.
To compete with latest and sophisticated technologies, Motorola along with its competitors established a non-profit Organization called WAP forum (wireless application protocol), this company will administer WAP specification process.
The Wireless Application Protocol (WAP) is targeted to bring Internet content and advanced services to digital cellular phones and other wireless terminals.
Integrated electronic systemsAutomotive Electronics?Autobody?Powertrain?SensorsTelematics?Safe car?Work car?Fun carEmbedded Computer?Products?Catalog?Form factors?Literature?Software?TrainingEnergy SystemsGPS Products?SL Oncore?GT plus oncore?UT plus oncore?VP oncore?Oncore GPS chipset?Oncore GPS antenna?Oncore evaluation kit?Winoncore softwaresemiconductor products Advanced Clock DriversCommunications Advanced Clock DriversAutomotive Analog and Mixed SignalAutomotive Analog and Mixed SignalDigital Signal ProcessorsDigital VideoFlex DecodersMemoryMicrocontrollers Microprocessors RF and IF Security ProcessorsSensors TelecommunicationsVideo ComponentsAnalogDiscreteLogic communications enterprisePersonal Communications SectorBroadband Communications Sector?Digital?Transmission?Advanced analog?Cable modem?Horizon developers?Customer documentationCommercial, Government and Industrial Solutions Sector?Radio?Security?Defense?Multi-comm?Space?Smart card?Healthcare?Services?DispatchNetwork Solutions Sector?GSM series?SC series?EMX switching solution?Network management solution?Intelligent networks?Data solutions?Ancillary productsGlobal Telecom Solutions GroupInternet and Networking Group?Cable?Smart pagers?Radio wave?Networking?VoxMl?Digianswer A/S?User Interface design?VOIP?Starfish?Platform software?I kno !?Blue tooth
2. Economic, Social, and Political Environment
At Motorola, people respect the dignity of each and every Motorolan. People treat each other with respect and fairness at all times, just as they wish to be treated them selves. They value the difference of diverse individuals from around the world. Qualifications, talents and achievements are the factors for Employment decisions. Like most of other companies, abusive, harassing and offensive conduct is Unacceptable at Motorola. As a multinational company with employees from different parts of the world, it maintains multicultural environment.
Motorola is an equal opportunity employer. Derogatory comments based on racial or ethnic and unwelcome sexual advances are not tolerated. Employees are free to speak out their problems. It maintains safe, healthy and effective work environment for their employees.it has always been committed to creating innovative products and technologies, which enhance the way people live and work. The business has touched virtually every corner of the world, and that is why it created this Global Community. It is a place for you to connect with Motorola throughout the world, from anywhere in the world. Motorola is a responsible citizen in all the communities where they do business.
Motorola has been serving and supporting the community by providing good product at fair price. The company and its employees provide generous financial and voluntary support to the community programs around the world. Motorolans are free to support community, charity and political organizations and causes of their choice, as long as they make it clear that their views and actions are not those of Motorola. it must ensure that its outside activities do not interfere with our job performance. No Motorolan may pressure another employee to express a view that is contrary to a personal belief, or to contribute to or support political, religious or charitable causes.
People at Motorola respect the environment by complying with all applicable environmental laws in all countries in which it conducts operations. Motorola is committed to the protection of the environment by minimizing the environmental impact of its operations and operating businesses in ways that will foster a sustainable use of the world’s natural resources. Motorolans need to support this commitment by complying with Motorola’s environmental policies and programs.
No one at Motorola may, except with approval from the Government Relations Office, make any political contribution for Motorola or use Motorola’s name, funds, property, equipment or services for the support of political parties, initiatives, committees or candidates. This includes any contribution of value. Additionally, lobbying activities or government contacts on behalf of Motorola, other than sales activities, should be coordinated with the Government Relations Office. Retaliation against any employee who honestly reports a concern to Motorola about illegal or unethical conduct will not be tolerated. It is unacceptable to file a report knowing it to be false.
Motorola decided to join forces with Bopack Systems because of its reputation as a label
Printer-converter and provider of total logistics solutions, In 1997, GSM cellular network operator Cellnet and Motorola Inc.’s Cellular Infrastructure Group (CIG) have marked a 14 year relationship with the announcement of a $70 million contract to expand Cellnet’s UK network. The total amount of Motorola CIG equipment business with Cellnet to date is now over $1 billion. In the same year, Telecommunications giant Motorola announced that it will sell off its consumer modem business and focus its attention on high-speed communications equipment, such as cable modems. Motorola officials said the company had contracted Goldman Sachs Group LP to seek a buyer for most of its transmission products division.
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