E-Commerce
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Categories of E-Commerce
Benefits of E-Commerce
v lower transaction costs
v availability
v large quantity of information
v providing "up-to-date" information
v comparison of prices and products
v quickness
Disadvantages of E-Commerce
v hard to make yourself "visible"
v hard to differ from competition
v hard to make people buy something
v money
v legality
v ownership
v privacy and security
Products People Buy via Internet Consumer Spending at European Sites 1997-2002